The Value of Art
Maria Miller, the Culture secretary, said yesterday that if arts funding councils wanted to avoid funding cuts they should make the case for the economic impact of investing in art. This, in my view, is a terrible way for framing the argument for investing in the arts. A few months ago I wrote a post about science funding . In this I argued that by limiting science funding to projects with a clear commercial benefit over those which seem a bit more ‘blue-sky’, there is a risk that development follows too linear a path and we remain blind to ‘unknown unknowns’. The same idea, I think, applies to the arts – possibly more so. Maria’s comments provide a good case study to talk about framing . In order to help an audience engage with an argument, the message is framed in a way that resonates with the beliefs and prejudices of the audience. Essentially, if a communicator can frame an argument correctly, they are able to effectively communicate with any audience. However, framin...